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Marketing Management
Management articles through managementation.com
Sep 6th
Dear Friends,
If you or your friends or family members are doing MBA or masters in commerce or graduation in management or commerce or in economics, then you will be pleased to hear that we have started a new blog called http://managementation.com/. The blog will be very very useful for the management students.
Why the name managementation.com.
The name consists of two words “management” and “education”. Therefore as the name suggests, this blog will educate you with the articles related to the management and management institutes. You will find information about various fields like:
marketing management, financial management, human resource management, accounts, financial management, income tax, business environment, international trade, stocks, insurance, investment, how to save tax, quantitative techniques, economics, management institutes and lots of other related information.
You will find information about best business institutes of the world and how to get admission there?
We hope that you will enjoy the blog. The link to the blog is:
Do not forget to provide your feedback for the improvement.
Thanks
7 stages of Marketing research process
Jun 24th
Whatever the problem is it has to go through research process. The marketing research process has stages to guide the researcher from start to finish. It has seven stages. More >
Marketing research and its importance
Jun 24th
Definition Marketing Research:
Marketing research is a systematic design, collection, analyses and reporting of the data related to marketing goods and services. Marketing research searches specific market problem and make the decision about a particular course of action. More >
Pricing methods or pricing strategies in marketing
Jun 24th
There are different pricing methods or strategies which are used by the marketer to attract the customer.
1.) Cost based pricing: this type of pricing strategies uses break even concept which means the point where the total cost = total revenue. Profit will be zero at break even point. At level where the total revenue > total cost there is profit and where total revenue< total cost there is loss. More >
Price bundling and its types
Jun 23rd
Price bundling:
It is the practice of selling two or more separate products together for a single price. This is usually done in case of goods which are sold as package. Like mobile phone with data cable, cover, head phone etc. it is of three types:
1.) Pure bundling: this type of price bundling is used where two products can be sold only as package. For example a new pen is always sold with its refill.
2. )Mixed bundling: it is used when the product can be sold separately as well as a bundle. For example pizza hut’s pan for four.
3. ) Tying: in this case a main product is purchased with the complementary product. Like nail polish is purchased with its complementary product nail polish remover.
price bundling and its types
Price discrimination and its types
Jun 23rd
Price discrimination is usually called monopoly price discrimination. It means a situation in which the monopoly firm charges different price from the customer for the same product. In such a situation the buyer has no choice but to buy it because of having no close substitutes. It is of three types: More >
2 Factors affecting pricing policy
Jun 22nd
The price of the product is generally affected by number of factors. Therefore before deciding the price the marketer has to keep in mind the factors affecting the price. Generally they are divided into two parts: More >
Pricing decision in marketing
Jun 22nd
Pricing decision
Price is the amount which is charged by the manufacturer for the goods. It is the only element of marketing mix which generates revenue and profit to the company. For a manufacturer it is the quantity of the money received by the firm and for a consumer it is the quantity of the goods and services received by the buyer. More >
Five stages of product life cycle
Jun 19th
A product has to go through different stages, which is common to the entire products. These stages of product which are five in number are popularly known as product life cycle. It shows the products sale and profit over its life time. More >
8 Stages of Product development process
Jun 17th
Now a day the companies are spending lot of expenditure on development of the product. As it is very difficult for the company to carry on with the existing product. So developing a new product development policy is very essential for the survival and growth of the company. Product development process passes through eight stages and they are discussed below: More >